According to a survey conducted in 2022 among multiple countries on the likelihood of paying for Korean webtoons, more than half of the respondents from India answered that they would pay for Korean webtoons in the future. India was also one of the countries in which Korean webtoons are popular.
Intention to consume South Korean webtoons as paid content in selected countries 2022
Characteristic
Share of respondents
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people who experienced South Korean cultural content
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following countries: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.
Original question: "How likely is it that you will use the following paid Korean content types in the future?"
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Korean Foundation for International Cultural Exchange. (March 10, 2023). Intention to consume South Korean webtoons as paid content in selected countries 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange. "Intention to consume South Korean webtoons as paid content in selected countries 2022." Chart. March 10, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange. (2023). Intention to consume South Korean webtoons as paid content in selected countries 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange. "Intention to Consume South Korean Webtoons as Paid Content in Selected Countries 2022." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/
Korean Foundation for International Cultural Exchange, Intention to consume South Korean webtoons as paid content in selected countries 2022 Statista, https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/ (last visited August 25, 2024)
Intention to consume South Korean webtoons as paid content in selected countries 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1254951/south-korea-korean-webtoon-intention-to-consume-paid-webtoons-in-selected-countries/